I ran my first book stall at the local Christmas fair the other day. I was nervous about it during the weeks leading up to it, but I knew it was time to start putting myself out there. It felt a bit like coming out of the closet ‘My name is Suzanne Rogerson and I am an author.’
I did sell some books, which is wonderful, but most importantly it was a big step in building my confidence. For those of you who are nervous about trying it, I say go for it! Here are a few tips that might help you make a success of your own event.
- I had a sign stating ‘Local Author’
- Display your log line big and bold to draw some interest.
- My posters of the book cover could be seen from a distance and were eye-catching.
- The boards were great for displaying everything a potential reader might want to know without having to ask.
- Have readers quotes on display so the browsers can see others have enjoyed your book.
- Have different forms of information on display. I had posters, picture quotes that I used in my blog tour, quotes from readers with star ratings and my author photo.
- Display the price so you don’t have the embarrassing discussion of money
- Be approachable, but not pushy. I was happy to talk to anyone who wanted to, but I didn’t throw myself at them.
- I had a sign to show where the book is available and the prices. I also mentioned it’s free to read for Kindle Unlimited readers.
- Don’t go over board with stock.
Things I wish I’d done
- I would have had a sign that said please take a card.
- I could have walked around handing out cards – but I didn’t want to force myself on people. I don’t like that approach in the street, and it’s just not me.
- I didn’t mention the magical words ‘If you like it, would you consider leaving a short review.’ Some were bought as Christmas presents so that wouldn’t really have applied anyway, but it’s still a missed opportunity.
I haven’t made any money, but I didn’t enter into it for monetary gain. It’s all about getting my books into readers hands and getting exposure. I’ve already had some lovely feedback and that is what matters. People have been really supportive – friends and strangers alike.
My final advice to any shy writers like me, don’t let it hold you back. Go for it and see what happens!