Well, I’m astounded by what a little advertising can do. These aren’t the massive results others have achieved, but it is the BEST I have ever done, and the best Visions of Zarua has ever done. I’m ecstatic, and my self publishing verve has been restored!
So how did Visions of Zarua do during the 99p / 99c countdown deal?
The deal ran 20th to 27th July 2017
Day 1 – My efforts consisted of Tweeting, blogging, Facebook, Instagram – the usual suspects.
COST = MY TIME. SALES = 0
Day 2 – BKnights
COST = $11. SALES = 3
Day 3 – My Facebook Ad: Aimed at 15-30 age group male/female in UK and US with interests in reading, fantasy etc. Total of 9 interests.
COST = £6. SALES = 0
Note – I picked this age group as they had shown the most interest in previous ads. There were 1,169 people reached – 16 likes and 1 link click (to Amazon book page). 12 photo quote clicks were recorded – obviously having the photo quote took away from the amazon link click. (A few days later I invited these people to Like my facebook page.)
Day 4 – Bargain Booksy Ad
COST $40. SALES = 24!
Finally making progress, although I haven’t covered my costs. There were 21 sales in the US and 3 in the UK.
Day 5 – Facebook Ads attempt 2
This time I ran two ads, 1 US and 1 UK. I upped the age range 16-65+ male/female. I reduced interests to 4.
I also used the Amazon book page as the direct link for the Ad, rather than have the universal link in the wording of the ad as before.
US 14 likes, only 2 link clicks (234 people reached)
UK 2 likes, 21 link clicks. (470 people reached) No idea if these resulted in sales.
COST = £8. SALES = 10 (5 UK / 5 US) – Maybe a result of Bargain Booksy and / or facebook ad?
Day 6 – Booksends
COST $35. SALES = 28
Very happy with these figures!
DAY 7 – Bookrunes.
COST = $25. SALES 9.
I was interested to give Bookrunes a shot as they advertise to UK, US, Australia and India. Even though the deal doesn’t run in all those countries, it’s still very much needed exposure.
And guess what,
Day 8 = 3 sales in Australia!
Extra: Amazon Marketing Services
I also ran an AMS ad throughout the whole KDP countdown deal. The results take a few days to finalise, but so far it looks as though it received 1847 impressions, 1 click and 1 sale. That sale cost so far $0.07. I have a profit WOOHOO! However, that’s the worst an AMS ad has ever performed for me. It was a sponsored product ad with 48 keywords, but they would not let me mention anything to do with the sale or price in the ad so that doesn’t help matters. I also still have an ad running for Visions of Zarua all the time, so the two ads will have been very similar.
The deal has ended, but I have my fingers crossed that more sales will trickle in over the next few days / weeks.
Over 8 days Visions of Zarua sold 77 copies. 17 UK 57 US and 3 AU.
I may be out of pocket but it doesn’t matter because 77 new people own my book and countless others have seen it! Even though I haven’t hit any bestseller lists, I’m still happy with the results.
In the past I’ve sold in Canada, Germany and been read in India – so I really can say that Visions of Zarua has been read Worldwide. If I hadn’t had the guts to self publish back in 2015, no one would have seen my work, and no doubt I’d be out in the real world right now trying to find a job that fits in with school hours and term times – boring!
Instead, I’m fully pumped and ready to get on with book 2 in the Silent Sea Chronicles so I can start this crazy business all over again.
P.S – Thanks to my blogging friends who gave me words of advice and encouragement when I had a wobble a few weeks back.
P.P.S – I’m still desperate to get some reviews for The Lost Sentinel (and Visions of Zarua). I want to try a repeat experiment with countdown deals for The Lost Sentinel soon, but it only has 4/5 reviews on Amazon and some ad sites require 10+ reviews. Can you help?
If you’ve read either books, please consider reviewing them on Amazon. If you would like a reviewers copy, please get in touch.
Now I’m planning a whole week without the internet – well almost. I’ll still be checking my emails, wordpress comments etc, so please add your thoughts and comments. I love to interact, that’s what makes this whole thing worth the effort.
Thanks for reading!