I ran my first book stall at the local Christmas fair the other day. I was nervous about it during the weeks leading up to it, but I knew it was time to start putting myself out there. It felt a bit like coming out of the closet ‘My name is Suzanne Rogerson and I am an author.’
I did sell some books, which is wonderful, but most importantly it was a big step in building my confidence. For those of you who are nervous about trying it, I say go for it! Here are a few tips that might help you make a success of your own event.
My Tips
- I had a sign stating ‘Local Author’
- Display your log line big and bold to draw some interest.
- My posters of the book cover could be seen from a distance and were eye-catching.
- The boards were great for displaying everything a potential reader might want to know without having to ask.
- Have readers quotes on display so the browsers can see others have enjoyed your book.
- Have different forms of information on display. I had posters, picture quotes that I used in my blog tour, quotes from readers with star ratings and my author photo.
- Display the price so you don’t have the embarrassing discussion of money
- Be approachable, but not pushy. I was happy to talk to anyone who wanted to, but I didn’t throw myself at them.
- I had a sign to show where the book is available and the prices. I also mentioned it’s free to read for Kindle Unlimited readers.
- Don’t go over board with stock.
Things I wish I’d done
- I would have had a sign that said please take a card.
- I could have walked around handing out cards – but I didn’t want to force myself on people. I don’t like that approach in the street, and it’s just not me.
- I didn’t mention the magical words ‘If you like it, would you consider leaving a short review.’ Some were bought as Christmas presents so that wouldn’t really have applied anyway, but it’s still a missed opportunity.
I haven’t made any money, but I didn’t enter into it for monetary gain. It’s all about getting my books into readers hands and getting exposure. I’ve already had some lovely feedback and that is what matters. People have been really supportive – friends and strangers alike.
My final advice to any shy writers like me, don’t let it hold you back. Go for it and see what happens!
Wow, very impressed at your bravery! It all looks very professional so well done x
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Thank you.
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Great blog post. I never thought of having a board display like yours. What a great idea! I’ve done several book fairs as an author, and one line that’s not intrusive and starts a conversation is asking them “Are you a reader? What do you like to read?” I also had little colorful round stickers printed with “Please leave a review on Amazon…” etc and put them in the back of every book.
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Thank you. I like the sticker idea, wish I’d thought of that.
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Thanks for the post! Very informative, plus useful tips – I haven’t done a fair or book fair yet – but when I do I’ll be needing these pointers 🙂
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Thank you. You’re children’s books would be perfect for book fairs, especially over the Christmas period. My stall was next to a children’s book stall (Osborne books I think) and she took a few orders and sales on the evening. Good luck!
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Thanks for the insight! Definitely something to keep in mind. For a shy person like myself, it’s nice to be reminded to be brave! 🙂
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I’ve learnt that it’s never as bad as you think it’s going to be. But I still need a push by friends and family to get myself motivated to do things like this.
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Great tips!
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Thank you.
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