Advance marketing?
The book’s not even finished yet!

Occasionally I get a question from a fellow author with a problem and I answer it here.

Dear Dan,

My novel is still in its first draft. It´s long, I still have to finish it, and I write a LOT every day, but there´s still a lot of time before it will be published. Many months, probably. Do you think it’s right to start talking about it on my website? What if I don´t know its title yet?

Thanks,

Worried Writer

PS: I´d love to read your novel. Is it possible to get it in paperback?

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Dear Worried,

Yes, you can start engaging readers now, so there is an interested fan base when the book comes out. A few months before the book comes out, up to maybe as much as six months, is about the right window for advance marketing.